Module – Writing Effective Content Copy

Writing Effective Copy Module
Lessons, Action Checklists and Resources

Create good content by implementing good copywriting techniques. It’s a critical part of most organizations’ marketing mix. By providing authentic and engaging information, businesses have achieved proven results and higher ROI in building their brands, increasing social interactions, and ultimately, expanding their business ever more!

Copy (writing) is deliberately constructed using some very sophisticated techniques and formulas – to persuade a total stranger to give you money in exchange for your product or service.

In this module you’ll get some outstanding insights as to how you can increase your customer engagement.

Choosing the best words not only says what you mean but, also adds meaning to what you’re saying in making copy significantly more potent.

Oh, btw… be sure to review the quick video (below) to get your mind into copywriting gear!

Credit given to Robert Cialdini and Steve Martin for this copywriting video. Also, consider reading the book, ‘Influence, The Psychology of Persuasion’ by Robert B. Cialdini, PH.D.


Access to Your Copywriting Lesson Segments…

Writing Copy Lesson Plan


Access to Your Copywriting Action List… 

Writing Copy Action List


Access to Your Copywriting Resources…

Writing Copy Resources


To -> Master Table of Contents (& Intro)

To -> Master Action Checklist(s) – Keeping Track

To -> Master Resource Library