Module – Analytics / A-B Split Testing

Analytics Module
Insights, Action Checklists and Resources




Analytics Module Segment


 Analytics Module Action Plan


Analytics Module Resources


To -> Master Table of Contents (& Intro)

To -> Master Action Checklist(s) – Keeping Track

To -> Master Resource Library


BAMMO Alert…
We also appreciate citing a simple example of analyzing the colors used in your website design…

How Colors Affect Conversion Rate

Analytics and A-B Split Testing relate to many facets of zooming-in on fast results, including long-term results.

Just take colors for instance… Bammo has observed (well, maybe you know this already) to note that a simple ‘sliver’ of analytics provide a ‘wealth’ of information.

Colors have been on many of researchers list for quite awhile. As a side bar and adjunct to our membership chapter content, one will find that A-B Split testing (just) colors alone on… fonts, graphics, backgrounds, foregrounds, et. al. will establish some interesting and powerful results, indeed.

It’s kinda interesting to play around with the notion of actually knowing, or at least reaching your buyers, even if it’s just a sliver, as it relates to many other reasons your customer will consider your business.

(by Neil Patel on January 24, 2014)

Psychology is one of the most important aspects in marketing that we all tend to overlook. From messaging to color, it’s the small details that can persuade you to either purchase or walk away.

Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

The psychological elements go even deeper…”


Also consider a couple of survey sites to assist with your testing…
(both great at taking inputs from potential and existing clients)
(scheduler/project manager tracker)

A/B Split tester
Visual Website Optimizer (also Opt-in optimizer)